Conversations in rural Wisconsin aren’t always easy—especially when politics enters the picture. This course gives you the inside track on why progressives often struggle in these communities and how you can do better. You’ll learn how trust is built (and broken), why values matter more than policy details, and how your personal style can make or break a conversation. Along the way, we’ll draw from the latest research, real-world examples, and practical strategies that work across generations—from Baby Boomers to Gen Z.

Even if you think you know this subject inside and out, you’ll find new insights that will change how you approach political conversations.

Deep Dive Resources

It is your chance to get up to speed on techniques like custom messages for different generations, noun bridging, and applying Nina Simon's principles of keeping your message relevant. Brush up on a couple of key writing skills using the Fleisch-Kincaid reading level to assess and improve your writen communications-social media posts, letters to the editor, and opinion articles.

The time you invest here will pay dividends in your confidence, your influence, and ultimately, your impact.

Register today—you’ll be glad you did!