Conversations in rural Wisconsin aren’t always easy—especially when politics enters the picture. This course gives you the inside track on why progressives often struggle in these communities between rural volunteers talk to their neightbors down the road. It also applies to urban volunteers trying to connect with rural residents. The course will improve your skills. You’ll learn how trust is built (and broken), why values matter more than policy details, and how your personal style can make or break a conversation.

Along the way, we’ll draw from the latest research, real-world examples, and practical strategies that work across generations—from Baby Boomers to Gen Z.Even if you think you know this subject inside and out, you’ll find new insights that will change how you approach political conversations will rural voters.

This is your chance to get up to speed on communication techniques like custom messages for different generations, noun bridging, and applying Nina Simon's principles of keeping your message relevant. You'll also learn to brush up on some writing skills using the Fleisch-Kincaid reading level to assess and improve your writen communications-social media posts, letters to the editor, and opinion articles.

Deep Dive Resources are a part of this course.

The time you invest here will pay dividends in your confidence, your influence, and ultimately, deepen a one-to-one connection with rural voters-of all ages.

Register today—you’ll be glad you did!

This course is provided for educational purposes only, and participants are responsible for ensuring their activities comply with all applicable laws, regulations, and organizational policies.